Michael Lopp from Apple was a good speaker and a funny guy.

A couple of interesting facts I learnt from Michael about the process at Apple:

• Michael’s philosophy: There are two kinds of people. Those who open their presents on Christmas day, and those who take a sneak peak the night before. Apple designs things for people who wait to open their presents on Christmas day.
• He exclaimed, ‘How many companies do you know make packaging porn?’
• ‘We do pixel perfect mock-ups.’
• He explained that one of the directors didn’t even like lorem ipsum on mock ups, he expected to see everything in its correct place.
• At Apple they have a process meeting, where they go crazy with ideas, and a production meeting, which aims to put structure around the crazy ideas. They do it every week. They don’t stifle the creative thought until it is needed.