All posts by Emile Daigle

How to Protect Your URL in a Social Media World

Posted in Data and Analytics, Digital Strategy, Industry Trends, Social

Co-authored by Yuval Zukerman, Sr. Consultant, Emerging Interactions, Isobar Social media has come to play a key role in brand messaging, with the strong two-year climb of microblogging service Twitter adding a new twist: a 140-character limit. This restriction has pushed adoption of a few common ways to cram more message into less space. Apart

Azure skies bring uncertain forecasts for SAAS providers (Microsoft Cloud Computing)

Posted in Digital Strategy, Industry Trends, Technology

Earlier this morning, Microsoft unveiled Azure, their foray into the burgeoning cloud computing industry.  This, coming days after the announcement of Rackspace‘s acquisition of virtual private server provider Slicehost (Disclosure: I’m a happy Slicehost customer) and online storage provider Jungledisk, means there will soon be some big league competition for the incumbent Amazon‘s Elastic Compute Cloud (EC2)

Metric of the Month September: Brand Measurement

Posted in Data and Analytics

Hello and welcome back to Molecular’s Metric of the Month. In this series, we hope to bring valuable insights into how different measurement strategies can help start or build better client relationships. After all, measured results are proof-positive that the work we do has real impact and over time builds trust. This month’s post will