Jenny Gutbezahl has spent her life studying the human experience, from the academic, the artistic, and the professional points of view. She has an undergraduate degree in theater, a doctorate in social psychology, a deep love of statistical mathematics, and over two decades of research experience. This gives her a variety of ways to investigate and understand people’s drives, needs, concerns, and desires.

During her tenure at Isobar, Jenny has worked with such diverse clients as The Boston Celtics, Finish Line, The Hartford, and Arrow Electronics. She has used her research skills to address such questions as: How can a web site meet the needs of widely divergent audiences? What will be effective in making a site visitor feel comfortable sharing personal information? and How can a Facebook application engage fans the way a live game can?