Starting my career with Razorfish at the hayday of the dot.com bubble, I was embedded with the belief that a coder should not just be one but aim to be a technologist. Technologists look at the bigger picture, not just what's in front of them; the trends and what lies ahead. These days I help Isobar's clients embrace the revolution mobile technology unleashed on marketers big and small. From strategy through execution all the way to app store and enterprise deployment - we show you the way. If you are not there yet, don't wait. Talk to me at yuval.zukerman@isobar.com