Challenge:

Regain Reebok’s position as a leader in women’s fitness with the global launch of an innovative gym workout—Jukari Fit to Fly.

Solution:

A global integrated marketing campaign that creates intrigue into the Jukari exercise experience and entices consumers to purchase the apparel.  Isobar sister company Carat led the creative strategy and concept for the website, including Matrix-like videos of trainers performing Jukari moves in the new apparel. Isobar led the experience design and integration of the site onto the new Reebok Web platform, as well as social media and word-of-mouth marketing programs that played a key role in generating buzz and excitement through global mass events.  Sister company Hypermedia provided localization/trans-creation services for all of the work into 34 languages and 19 countries.

Results:

• The integrated campaign included a website, print, search, video, social networking and events in key markets worldwide.
• Number of page views on the site from pre launch to post launch increased over 2.5x.
• Rolled out in 19 countries and 34 languages.