Hospira Makes Product Searching Simple
Posted in Content Management, Our Work
Isobar and Hospira introduce a newly designed online product catalog.
Isobar
These are the Content Management posts
Agile Development is Sick
Posted in Content Management, Our Work, Technology
Agile puts Waterfall to shame – works well in agency environment and helps foster communication.
Isobar Announces Strategic Partnership with Jive Software to Give Brands a New Dimension in Customer Engagement
Posted in Content Management, Isobar News, Social
Partnership Yields Powerful and Nimble Online Communities that ‘Jive’ with Clients’ Key Audiences Today, Isobar announced a strategic partnership with Jive Software. Isobar will use Jive’s Social Business Software to design and deliver client-branded online communities for like-minded individuals, creating new opportunities to drive interactions and build engagement with key audiences. Jive’s comprehensive Social Business…
adidas and Isobar Unveil Exciting New Enhancements to adidas miCoach
Posted in Content Management, Isobar News, Our Work, Technology
On Monday, adidas and Isobar unveiled a series of exciting new enhancements to adidas miCoach, the interactive training service that delivers audible coaching while you run. Already one of the most advanced and personal applications on the Web today, miCoach.com incorporates new features and functionality that help runners better manage their training programs, and reflects…
Using Content Management Systems for Data and Analytics
Posted in Content Management, Data and Analytics
Intro to Post Click performance tagging: Post Click performance measures the actions a user takes after entering a site via paid placement such as a banner ad or paid search term. Evaluating the connection between user behavior and which ads or ad locations (such as a particular partner site) helps optimize ongoing marketing by assigning…
What is the best way to host my global site(s)?
Posted in Content Management, Digital Strategy, Technology
Prioritized recommendations for global site hosting, or web globalization management.
Web Site Accessibility – 4 Steps to Avoid Getting ‘Target-ed’
Posted in Content Management, Digital Strategy, Industry Trends
This is the first of three blogs on accessibility for Web site owners and designers Last August the Web world was shocked to hear that mega-retailer Target had agreed to pay $6 million to settle a lawsuit brought by Bruce Sexton, a blind California college student who complained that the Target.com site was inaccessible to…
Marketing + WCM=Competitive Advantage….Just ask Alterian or MediaSurface
Posted in Content Management, Industry Trends
Web Content Management is more than just a technology; utilized correctly, it can become the hub for all your digital content, an enabler to engage your customers in ways never before possible, if you are a marketer your WCM system could (and should) be the most valuable weapon in your arsenal for differentiation. This has…
WCMS, Recession, What Recession?
Posted in Content Management, Industry Trends, Technology
No matter how you get your news these days you can’t help being bombarded by the talk of a recession. With all the talk I thought I’d take a quick look at some of the WCM vendors and see how they were doing. This is not an in depth financial analysis, but I think it…
Percussion’s Personalization Solution
Posted in Content Management, Technology
The Molecular CM Team got a demo of Percussion’s new Personalization Solution the other day. Tying CM and Personalization is not a new concept and Percussion is not the first CM vendor to offer a solution like this, but their open implementation offers extensibility and simplified integration. As with all products I’m holding my final opinion…