A Week of Foursquare Check-ins
Posted in Data and Analytics
A time-lapse video of one week of Foursquare check-ins.
Isobar
These are the Data and Analytics posts
Numbers and Design? Say What?
Posted in Creative, Data and Analytics, Digital Strategy, Industry Trends
How do we solve the qualitative – quantitative conundrum?
Google’s Phone Gallery
Posted in Data and Analytics, Digital Strategy, Mobile, Technology
Google Phone Gallery – “a showcase of Android-powered devices”
Android-ActiveRecord: ActiveRecord Android Style
Posted in Data and Analytics, Mobile
Storing and retrieving data is a common problem. Fortunately, Android comes with a built-in SQLite
The Top 50 Challenges Online Marketers Face
Posted in Creative, Data and Analytics, Digital Strategy, Industry Trends, Influencer Marketing, Mobile, Social, Technology
What is the secret to digital marketing success? Let the isobar 50 show you.
Now playing: Instant movie reviews and hype with fflick.com
Posted in Creative, Data and Analytics, Digital Strategy, Industry Trends, Influencer Marketing, Social
Instant movie reviews and hype with fflick.com, a crowd sourcing movie critic
A ‘Minority Report’ Walks Among Us…
Posted in Data and Analytics
An experiment in Tokyo subways has passersby thinking ‘Minority Report’
Content matters; where it lives does not.
Posted in Data and Analytics, Digital Strategy, Industry Trends, Social
Social media is upon us. It is a fact of life and consumers have made it part of their daily lives. In other news, brands are still investing small and not so small fortunes creating amazing content for their websites and nobody cares to visit them. On paper, one great solution for this problem is…
How to Protect Your URL in a Social Media World
Posted in Data and Analytics, Digital Strategy, Industry Trends, Social
Co-authored by Yuval Zukerman, Sr. Consultant, Emerging Interactions, Isobar Social media has come to play a key role in brand messaging, with the strong two-year climb of microblogging service Twitter adding a new twist: a 140-character limit. This restriction has pushed adoption of a few common ways to cram more message into less space. Apart…
Why Tracking “Engagement” is Critical to Accurately Measuring Return on Investment
Posted in Data and Analytics
Over the past couple of years, the digital world has transformed the way companies need to measure the return on their marketing and technology investments. Companies, especially marketers, have had to reevaluate their traditional methods for calculating return on investment (ROI) due to several factors: The economy has forced many companies to strictly track the…