Become a Better Designer with Ethnographic Research
Posted in Creative, Digital Strategy
Ethnography, the study of people, has become more integral in designing an optimal experience.
Isobar
These are the Digital Strategy posts
Madewell Choose Your Own Adventure
Posted in Buzzworthy, Digital Strategy, Social, Technology
…fun and easy way to spend 5 or 35 minutes…far longer an engagement than a typical brand vid
Say hello to Spotify Apps
Posted in Buzzworthy, Creative, Digital Strategy, Industry Trends
Spotify announces third-party applications are now available within their desktop app.
Google: Tweaking in Public
Posted in Digital Strategy, Social
Google updates their sitewide navigation… again.
Isobar Create 32 NFC Hackathon: Build Something EPIC.
Posted in Buzzworthy, Creative, Digital Strategy, Industry Trends, Isobar News, Mobile, Technology
You’re invited to explore the possibilities of Near Field Communication (NFC) like never before.
From Daily Deals to Point of Service Deals
Posted in Digital Strategy, Industry Trends, Mobile, Technology
Why point of sale deals – and not daily deals – are the future of retailer loyalty.
Demystifying the Tween Demographic
Posted in Digital Strategy
Find out how five brands did it right.
Numbers and Design? Say What?
Posted in Creative, Data and Analytics, Digital Strategy, Industry Trends
How do we solve the qualitative – quantitative conundrum?
The pros and cons of buying a generic top-level domain
Posted in Digital Strategy, Industry Trends
ICANN wants to start offering highly customizable domains. Should your company invest?
Android3.0 – A Preview of Android for Tablets
Posted in Creative, Digital Strategy, Industry Trends, Mobile, Social, Technology
Android 3.0 “Honeycomb” holds much in store that just a sugar coating! ….