Project Brief:
Isobar helped adidas make the ClimaCool Ride its most successful launch of the year. What started out as an assignment to produce digital work for the U.S. turned into a full-blown, convergent campaign.

While most running shoe ads focus on technology, manifesto and struggle, we chose to focus on something more relevant to our teen audience – cool.

In print, we created a dramatic scene that highlighted the shoe’s 360-degree ventilation. We carried that stunning, light look into the out of home. Teens also got to explore how cool the shoe is in a user controlled, 3D mobile experience. Then we mirrored that visceral 360-degree experience in every banner.

Print Execution

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Out-of-Home Execution

 

 

 

 

 

 

 

 

 

Mobile Experience

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The online media, along with an abundance of page take-overs and custom partnerships ran on sites like MTV.com, ESPN.com, Break.com and Complex.com.

 

 

 

 

 

 

 

 

 

 

 

 

Our print, retail, digital and out-of-home work appeared globally, along with a mobile website.

Mobile Site

 

 

 

 

 

 

 

 

 

 

 

The work also exceeded expectations in a number of ways. Over 152 million impressions recorded with a 2.24% click through rate and approximately 8-second interaction rate for rich media banners. Before the campaign had ended, key retailers had already placed their 2nd order.

Due to the shoe’s success, new color-ways will be released in the next few months.