W3 Awards: Yahoo! Sports Grudge Judge
Project Brief:
Yahoo! Sports approached Isobar looking for campaign ideas to boost their fan base on Facebook. We got to thinking about how arguing about sports is almost as popular as watching them. But there’s never been a way to settle those arguments – until now.
While creating Grudge Judge, we went beyond a campaign, and delivered a platform where fans and Yahoo! Sports writers settle burning sports arguments, once and for all.
Within the app, fans turned their arguments into cases – nearly 1,000 and counting. As people promoted their cases on Facebook, votes came in from 16,000 monthly active users in 20 countries.
Featured cases in the app are sentenced to appear in front of the Grudge Judge Grand Jury, where cases are decided definitively by the Yahoo! Sports writers. Select cases also appear on Yahoo! Sports, giving fans the chance to be heard by millions of Yahoo! Sports readers.
The campaign was supported by targeted online banner ads that promoted the app and ran through select communities and blog networks. A series of posters was also created and hung up at Yahoo! headquarters to spread awareness of the program internally.
Examples of online banner ads:
Examples of Posters:
In just one week, 700 cases were submitted, over 2,000 shares were attributed, and Yahoo! Sports experienced a 667% growth of new application ‘Likes.’ Grudge Judge has become the 2nd most visited Yahoo! Sports Facebook property and delivered 300,000 new fans.
Want to settle your sports argument once and for all? Visit Yahoo! Sports Grudge Judge at http://www.facebook.com/yahoosports?sk=app_161562837213492, or check out the video below for a closer look at the campaign:
Yahoo! Sports Grudge Judge from Isobar US on Vimeo.
